Marketing and Development Teams can be described as groups of people that focus on the creation of new products, or new services, and/or the expansion of existing ones. Usually, these are groups that work in conjunction with a corporate management team and are supervised by a senior manager. The various roles of a Marketing and Development Team include the implementation of marketing strategies, evaluation of such strategies, training of personnel, and the monitoring and evaluation of the success of these strategies. These groups are very important to any business because without them, a business would soon lose its competitive edge, check my source.
Marketing and development have proven to be essential to any company that produces and markets consumer products, because consumers are the main source of income for companies. They determine the amount of sales that a business receives. Because of this, a firm that lacks in the marketing department is likely to fail. For example, if a manufacturing firm specializes in selling consumer products to individual buyers, then it is obvious that the firm will have difficulty promoting its products to a large number of businesses.
Marketing and development therefore play a vital role in the success or failure of any business. Without them, there would be little incentive for business owners to invest their time and effort in creating new products, or to expand their current ones. There are even firms that specialize in marketing, because they provide businesses with both the tools necessary to effectively promote their products, and the motivation to do so. In order for any business to become successful, there needs to be an effective marketing program in place.